40 years of Subaru

The Subaru 1600 4WD first made its appearance on the Swiss market 40 years ago. At first laughed at, the 4×4 estate car took the country by storm. An exhibition at the Classic Car Museum in Safenwil retraced Subaru’s success story. When the Emil Frey Group started importing the Subaru 1600 4WD, success was far from granted, as the car didn’t really fulfil the prevailing Swiss automobile beauty criteria. On the other hand, it was robust, practical and inexpensive: thanks to its generous ground clearance and selectable all-wheel drive, it stuck to the snow and ice as well as to country lanes and wet meadows.

Simon Bundi

Head of Museum & Archives