Permanent Exhibition

Automotive history on three floors

For decades, Emil Frey’s car enthusiasts have been collecting historically interesting vehicles, aiming to maintain their valuable cultural heritage and preserve it for posterity. In the authentic atmosphere of a restored former textile factory, between 50 and 60 automotive gems are permanently exhibited on three floors.

The exhibition mainly focuses on collector vehicles from the 1930s to the 1980s, for the most part of English and Japanese origin. You can admire design icons, such as the Jaguar E-Type, the Toyota 2000 GT and the Aston Martin DB4 Vantage. The Classic Car Museum is a worthwhile destination for anyone who wants to experience automotive history up close.

Facts & Figures

Exhibition area 1500 m²

Exhibits Varying, up to 60 vehicles

Cult car Bernhard Russi’s legendary 1979 Subaru 1600 AWD, with the “UR 5000” licence plate

The star of the collection Sir Winston Churchill’s Land Rover 86’’

Unique Guided tours with fascinating car-related anecdotes

Worthwhile destination

Special Exhibition

James Bond, Switzerland and the "Autolust" of the 60s

The new special exhibition is finally upon us! This year we are taking a historical journey into the car decade par excellence. We start in the cinema: in the summer of 1964, Guy Hamilton shot the famous car sequence for GOLDFINGER on the Furka Pass. Even faster car rides were shot a few years later in the Bernese Oberland for “IM GEHEIMDIENST IHRER MAJESTÄT”. The James Bond films owe their enormous success not least to these car scenes. The 1960s were the car decade par excellence. The enthusiasm for cars among young and old was greater than ever: excursions, holidays, races, exhibitions and toy cars bear witness to the joy of driving.
The exhibition shows many original props from the films, pictures from everyday life in Switzerland and, of course, the prominent cars of the time: from the films, but also from real life.


Exclusive museum tours

Would you like a guided tour through three floors of automotive history? Guided tours for a maximum of 15 people per group can be booked in advance (languages: German, English, French, Italian or Rhaeto-Romanic).

Contact: 062 788 79 20 or

Simon Bundi

Head of Museum & Archives

I believe in the horse. The automobile is only a temporary phenomenon.”

Kaiser Wilhelm II. (1859-1941)

Admission fees

Single entry: CHF 10.00
Single entry children 6-16 years old & seniors: CHF 5.00
Group tour up to 15 people: CHF 180.00 (admission not included)

Guided tours by appointment only