Permanent Exhibition

Automotive history on three floors

For decades, Emil Frey’s car enthusiasts have been collecting historically interesting vehicles, aiming to maintain their valuable cultural heritage and preserve it for posterity. In the authentic atmosphere of a restored former textile factory, between 50 and 60 automotive gems are permanently exhibited on three floors.

The exhibition mainly focuses on collector vehicles from the 1930s to the 1980s, for the most part of English and Japanese origin. You can admire design icons, such as the Jaguar E-Type, the Toyota 2000 GT and the Aston Martin DB4 Vantage. The Classic Car Museum is a worthwhile destination for anyone who wants to experience automotive history up close.

Facts & Figures

Exhibition area 1500 m²

Exhibits Varying, up to 60 vehicles

Cult car Bernhard Russi’s legendary 1979 Subaru 1600 AWD, with the “UR 5000” licence plate

The star of the collection Sir Winston Churchill’s Land Rover 86’’

Unique Guided tours with fascinating car-related anecdotes

Worthwhile destination


Exclusive museum tours

Would you like a guided tour through three floors of automotive history? Guided tours for a maximum of 15 people per group can be booked in advance (languages: German, English, French, Italian or Rhaeto-Romanic).

Contact: 062 788 79 20 or

Simon Bundi

Head of Museum & Archives

I believe in the horse. The automobile is only a temporary phenomenon.”

Kaiser Wilhelm II. (1859-1941)

Admission fees

Single entry: CHF 10.00
Single entry children 6-16 years old & seniors: CHF 5.00
Group tour up to 15 people: CHF 180.00 (admission not included)

Guided tours by appointment only