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Automotive history on three floors

Call for submissions: Car photos and stories wanted

2026 will be a big year at the Emil Frey Classics Museum: we are rebuilding our Emil Frey history and celebrating 100 years of Jaguar in Switzerland with a special exhibition.
For these exhibitions, we are looking for old private photos of vehicles from Emil Frey’s more than 100-year history:

British brands: Jaguar/Daimler, Austin, Land Rover and Range Rover, Mini, MG, Morris, Triumph, Rover, Wolseley, Vanden Plas, Aston Martin/Lagonda, plus motorcycles from Sunbeam, BSA, Radco, Norton and HRD
Far Eastern brands: Toyota/Lexus, Subaru, Suzuki, Mitsubishi and Kia, plus motorcycles from Kawasaki and Suzuki
Continental European brands: Opel, Citroën and Peugeot
May we take a look at your photo albums? We would be delighted!

Please contact our museum curator Simon Bundi directly: simon.bundi@emilfreyclassics.ch or 062 788 79 45.

Special cars deserve a special place

Every car tells a story – your toy car becomes a museum piece
That’s why we’re dedicating a special place to them in our Classic Car Collection from 18 May 2025!
Bring along your own toy car (max. format 1:43) – signs of age and use are welcome. It will receive a place of honour in our display case as well as an individual certificate!

Permanent Exhibition

Automotive history on three floors

For decades, Emil Frey’s car enthusiasts have been collecting historically interesting vehicles, aiming to maintain their valuable cultural heritage and preserve it for posterity. In the authentic atmosphere of a restored former textile factory, between 50 and 60 automotive gems are permanently exhibited on three floors.

The exhibition mainly focuses on collector vehicles from the 1930s to the 1980s, for the most part of English and Japanese origin. You can admire design icons, such as the Jaguar E-Type, the Toyota 2000 GT and the Aston Martin DB4 Vantage. The Classic Car Museum is a worthwhile destination for anyone who wants to experience automotive history up close.

Download our brochure

Facts & Figures

Exhibition area 1500 m²

Exhibits Varying, up to 60 vehicles

Cult car Bernhard Russi’s legendary 1979 Subaru 1600 AWD, with the “UR 5000” licence plate

The star of the collection Sir Winston Churchill’s Land Rover 86’’

Unique Guided tours with fascinating car-related anecdotes

Worthwhile destination

Opening Hours

Closed

Mon to Fri
10:00 to 17:00 o'clock
Sat
10:00 to 16:00 o'clock
Sun
Closed
View all opening hours

Exclusive museum tours

Would you like a guided tour through three floors of automotive history? Guided tours for a maximum of 15 people per group can be booked in advance (languages: German, English, French, Italian or Rhaeto-Romanic).

Contact: 062 788 79 20 or info@emilfreyclassics.ch

“I believe in the horse. The automobile is only a temporary phenomenon.”

Kaiser Wilhelm II. (1859 – 1941)

Admission fees

Single entry: CHF 10.00
Single entry children 6-16 years old & seniors: CHF 5.00
Group tour up to 15 people: CHF 200.00 (admission not included)

Guided tours by appointment only

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