Our new exhibition at the Classic Car Museum is taking shape. As of today, there is a new wall on the ground floor to admire – full of fresh texts, pictures and films about Emil Frey and automotive history from the 1920s to the 1950s. It’s well worth a visit!

The circle has come full circle. On 28 May, the Gmünder couple brought their Triumph Stag to our museum. After 53 years, the saffron-yellow convertible with hardtop is once again part of Emil Frey AG, as it was imported by us in 1971. What’s more, this Stag was not only the very first to roll off the production line in England. It also served as a test car for Emil Frey AG at the time.